Ferrari driver Lewis Hamilton raced with the logos of new sponsor Perplexity on his helmet for the first time at last weekend’s Emilia Romagna Grand Prix at Imola. It comes after the seven-time World Champion struck a personal deal with the AI company.

IMOLA, Italy (AP) — Lewis Hamilton finished his first Formula 1 race in Italy for Ferrari by dedicating his result to the team’s fans. The fact it was fourth place shows how difficult Ferrari’s season has become.

A revitalised Lewis Hamilton delivered a spicy interview to the Italian media after the Imola Grand Prix, his first race with Ferrari in front of their home crowd. The tifosi flocked to witness Hamilton’s first race in Italy with the Scuderia,