LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create his very own Ken doll that nods to his effortless style.

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

LeBron James is making history once again–this time in the toy aisle. The NBA star is now the first male athlete to be honored with an official Ken doll in his image, part of Barbie’s Signature ...

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll. Mattel Inc. unveiled the LeBron Ken doll on Wednesday to kick off the toy ...

James is officially (and unsurprisingly) the first-ever professional athlete to get their own Ken doll. It turns out James is ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

You may have heard the news, but LeBron James is getting a doll…a Ken doll to be exact…a LeBarbie. No, wait, the “Kenbassador” is what we’re all apparently calling it. The announcement ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

Hall-of-fame bound Los Angeles Lakers' great LeBron James is now immortalized in doll form, becoming the first male athlete to have a signature Ken Doll in his likeness. You'll have to wait a few ...

LeBron James, who has been dubbed “King James” and “the Greatest of All Time,” is many things: an NBA living legend, an Olympian, a husband, a father, a style king, and now a Ken doll.

Coming to toy shelves soon: LeBron James in the form of his own Ken doll. James, the NBA's all-time leading scorer and 21-time All-Star, through his LeBron James Family Foundation, has partnered ...

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle.