He does those Apple keynotes, he starred in a "Severance" promo, and oh, yeah, he controls Apple TV+. But none of that was ...

Apple did pretty well. People got excited when Tim Cook said, production’s gonna move to Vietnam and India. [00:00:11] Doug McIntyre: Yep. I looked at the numbers. People always look at the iPhone. It ...

The iPhone maker has an uncertain path ahead: shiny but less smart hardware or a smarter Siri that turbocharges everything.

Apple wanted CEO Tim Cook to make a surprise cameo appearance on Apple TV+'s original comedy show "The Studio"—a request that ...

It's not just phones that could lose ground to AI. Cue said in his testimony that Apple is looking into revamping Safari to ...

We recently published a list of Jim Cramer Absolutely Nailed These 11 Stock Predictions. In this article, we are going to ...

More iPhone owners upgraded their devices this spring, according to a new report that points to consumer behavior Tim Cook ...

Tariffs are arguably the least of Apple's problems right now, though, if you dig deeper into its historical results. A lack ...

Big tech CEOs do talk to each other quite often, but they don't always like each other. Mark Zuckerberg in a candid comment ...

Apple (NASDAQ: AAPL) CEO Tim Cook finds himself under mounting pressure as the tech giant's shares continue their downward ...

"Various actions, including... increasing the prices of its products and services" may be necessary, according to SEC filing.

Apple’s latest earnings showed the iPhone maker is so far choosing to eat tariff-related extra costs. But that is unlikely to last forever, especially given the company's reputation for protecting its ...