GroupM's MD of content, entertainment & sports wants brands to invest more in a bottom-up approach to sports marketing, which ...

Nicolas Bidon, Global Chief Executive Officer of GroupM Nexus, WPP Media's performance marketing arm, has decided to move on.

MI New York, after winning the inaugural MLC title in 2023, narrowly made the playoffs in 2024 due to net run rate. While ...

Atrangii and Ullu OTT have appointed Kalpan Desai as Chief Human Resources Officer (CHRO) for the platforms. With nearly two ...

After more than two decades working together, Paramount has cut ties with WPP Media, appointing Publicis as its new media ...

Apple Inc.'s stock has struggled to find positive momentum this year, and analysts at Needham & Company don't see major catalysts ahead that can help put shares on a better course.

In a move that blindsided many staffers, Paramount has fired its longtime media agency of record WPP Media ahead of the close ...

Meta also plans to let advertisers personalize ads using AI, so that users see different versions of the same ad in real time ...

Mindshare, Wavemaker and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media, ...

The rebrand follows a series of layoffs and "historic clients losses" that amounted to a 0.9% dip in then-GroupM's first ...

GroupM is gone. In its place rises WPP Media, a name that screams reinvention. This isn’t just a fresh coat of paint—it’s a ...

The move, which was announced internally earlier in the month, is the latest in a years-long streamlining and restructuring effort at the company's media division. It's designed in part to simplify ...