GroupM's MD of content, entertainment & sports wants brands to invest more in a bottom-up approach to sports marketing, which ...

The House of Abhinandan Lodha (HoABL) has appointed Ketan Bharati as Head of Media Strategy & Performance Marketing. With a ...

Nicolas Bidon, Global Chief Executive Officer of GroupM Nexus, WPP Media's performance marketing arm, has decided to move on.

MI New York, after winning the inaugural MLC title in 2023, narrowly made the playoffs in 2024 due to net run rate. While ...

After more than two decades working together, Paramount has cut ties with WPP Media, appointing Publicis as its new media ...

Apple Inc.'s stock has struggled to find positive momentum this year, and analysts at Needham & Company don't see major catalysts ahead that can help put shares on a better course.

In a move that blindsided many staffers, Paramount has fired its longtime media agency of record WPP Media ahead of the close ...

Meta Platforms aims to allow brands to fully create and target advertisements with its artificial intelligence tools by the ...

"WPP Media is more than just a new name; it's a bold vision for the future of media. By embracing AI, fostering collaboration ...

Zuckerberg has said the company aimed to build an AI one-stop shop where businesses can set goals, allocate budgets and let ...

The rebranding, first reported last month, is expected to impact about 40% to 45% of the media ...

It was the worst-kept secret in marketing. Now, WPP has officially confirmed that its media business GroupM is being rebranded as WPP Media.