(Reuters) -Meta Platforms aims to allow brands to fully create and target advertisements with its artificial intelligence ...

The rebranding, first reported last month, is expected to impact about 40% to 45% of the media ...

Katie Grosvenor, who served as the Chief Marketing Officer (CMO) for GroupM UK, has decided to move on. She was with the ...

WPP will rename its influential GroupM media buying operation, calling it WPP Media and focusing more intently on A.I. and ...

EXCLUSIVE: In a move that blindsided many staffers, Paramount has fired its longtime media agency of record in a cost-saving ...

B&T is somewhat disappointed WPP Media didn't go down the Jaguar rebrand path after all of the kerfuffle about 'speculation'.

In a pivotal development, the Competition Commission of India (CCI) on Tuesday approved Omnicom Group’s proposed acquisition ...

It's more of the same for the WPP Media bosses they told B&T exclusively - music to the ears of our trophy printer.

The GroupM brand has been retired, with WPP’s global media arm officially rebranding to WPP Media.Described as a “AI-driven ...

GroupM is gone. In its place rises WPP Media, a name that screams reinvention. This isn’t just a fresh coat of paint—it’s a ...

WPP, the global marketing and communication giant has launched an AI-driven media company, WPP Media as part of strategic ...

But here’s some relief for NBCUniversal, Disney and Paramount: They won’t have to deal with GroupM anymore. GroupM, one of the biggest consortia of media-buying agencies, has long commanded ...