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Apple Explores AI Search for Safari

TechRepublic · 15h

Apple Might Add AI-Powered Results in Safari, Weakening Google’s Search Dominance

Speaking during Google’s antitrust trial, Apple senior vice president of services Eddy Cue floated the possibility of a new AI-focused search partnership.

The Verge on MSN · 2d

Google searches are falling in Safari for the first time ever — probably because of AI

Cue linked the dip in searches to the growing use of AI, which the company is now considering putting into Safari. The rise of web search in AI tools like ChatGPT, Perplexity, Gemini, and Microsoft Copilot may make users less inclined to visit Google as their primary way of finding information.

Fortune on MSN · 1d

Searches on Safari dipped for the first time in 22 years, Apple’s Eddy Cue admits, and it’s because more people are using AI instead of Google

The Apple senior VP testified as part of a Justice Department lawsuit against Google that Apple is considering revamping its web browser to integrate AI.

2d

Google Stock Drops $150 Billion As Apple Executive Suggests Google’s Safari Dominance May Be Waning

With shares down almost 8%, Google lost more market cap Wednesday than the total valuation of Nike or Starbucks.

4hon MSN

An Apple exec suggested AI chatbots were eroding Google’s search business, sending Alphabet shares plummeting. The truth is more complicated.

Alphabet execs insist search volumes are up, but market share is slipping and revenue growth appears to be slowing.

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