From billboards in Free Fire to branded character skins in BGMI (Battlegrounds Mobile India), in-game advertising is now a ...

The rightward shift among young Americans, particularly men and first-time voters, may be unique to the 2024 election.

Bible sales in the US rose 22 per cent according to Circana Book Scan, reported in the Wall Street Journal – a record ...

According to the findings, half of Gen Z workers believe they will have to work until at least 70, while 38% expect to work ...

Nostalgia as entertainment is nothing new. But it has not yet been fully exploited for the Zillennial age demographic, now ...

According to a survey by CarRentals.com, 32% of drivers clean their car once a year, and 12% don’t even bother to clean their ...

For the first time in nearly 20 years, more breweries closed than opened in the United States in 2024, according to the ...

Affectionate and aggressively earnest, these follow-up messages — dubbed “millennial thank you notes” — are flooding group chats and inboxes with a tidal wave of feelings.

Just as non-graduate Gen Zers are increasingly opting to pick up the tools and take up trade jobs, so too are those who ...

The new FX/Hulu comedy Adults will have a hard time becoming a generational touchstone, if only because everyone consumes ...

A new FX comedy follows a crew of aimless 20-somethings living together in Queens.

The rise of artificial intelligence in workplace leadership raises unexpected concerns among Generation Z, with 69% admitting ...