H&M CEO Daniel Erver emphasizes the need to enhance quality and trendiness of their clothing to stay competitive in the ...

H&M CEO Daniel Erver emphasizes the need to enhance quality and trendiness of their clothing to stay competitive in the fast-fashion market. The retailer is investing in marketing strategies ...

H&M's CEO Daniel Erver emphasizes the need for trendier and higher-quality fashion to compete with brands like Zara and Shein ...

H&M's fourth-quarter sales fell short expectations, partly due to a late Black Friday. CEO Daniel Erver notes marketing efforts showing early success with a 4% rise in December sales. However, ...

STOCKHOLM (Reuters) - H&M cannot win on price alone and must make its clothes more trendy and of higher-quality in the fiercely competitive fast-fashion sector, its CEO Daniel Erver told Reuters.

H&M tumbled as much as 5.9 per cent in early Stockholm trading. As of Wednesday, the shares had fallen about 8.4 per cent in the past year, in contrast with Inditex, which has risen 29 per cent. The ...

Daniel Erver, who was appointed as the Hennes & Mauritz boss last January, said he is confident the group is ‘on the right track’.

STOCKHOLM (Reuters) - H&M cannot win on price alone and must make its clothes more trendy and of higher-quality in the fiercely competitive fast-fashion sector, its CEO Daniel Erver told Reuters. In ...