The CMO’s preferred (39%) way of saving budget is to eliminate underperforming agency relationships, simplify agency roster/portfolio and renegotiate contracts and scopes of work. The spend survey ...

A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company revenue compared to the ...

How Kellanova uses data clean room technology, X plans a WhatsApp competitor, MLB invests in pro softball league.

CMO Spend Survey finds average marketing budgets are at 7.7% of company revenue for a second consecutive year. However, half ...

Following these guidelines will already set you apart from most salespeople trying to engage CMOs.

Bad attribution costs budget. Here’s how performance data can inform smarter, channel-specific marketing investments and ...

Despite a challenging economic landscape, 71% of Chief Marketing Officers (CMOs) plan to invest more than USD 10 million ...

While over a third of CMOs report improvements in customer experience, content quality, and volume, thanks to GenAI, fewer ...