A large majority of Chief Marketing Officers (CMOs) are boosting investments in the field of Generative AI (GenAI), despite ...

BCG’s 2025 survey shows 71% of CMOs plan major GenAI investments, with focus shifting to video, personalisation and AI agents ...

Bad attribution costs budget. Here’s how performance data can inform smarter, channel-specific marketing investments and ...

CMOs are evolving into architects of a sustainable future, where profitability aligns with responsibility. They are uniquely ...

To lead strategically, CMOs must begin by anchoring their spend in what matters most: the company’s core business priorities.

Digital channels now account for 61.1% of total marketing spend, according to a survey by Gartner, Inc. This digital ...

Ever wonder how NASA captures stunning images from deep space probes? Interplanetary scientist John Spencer takes us behind ...

Our 2025 awards juries are made up of marketing leaders from around the world and, as part of our Judge of the Day series, we ...

Ashley Kiolbasa has joined the Prove leadership team and Lona Therrien has been named Aware Chief Marketing Officer.

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