Boston's expansion National Women’s Soccer League team is rebranding before the team ever plays a match. Read more on ...

The Boston team launched the BOS Nation FC name and colors last October to an overwhelmingly negative reaction.

The new Boston franchise unveiled its name and branding in October, but pivoted after receiving criticism for the name and ...

NWSL franchise announced on Friday that it will officially change its name following a highly-ridiculed launch last fall.

The NWSL's new club in Boston had one of the all-time public-relations sports disasters in its launch, centering 'balls.' The ...

The name BOS Nation was unveiled in October with a widely criticized marketing campaign, “Too Many Balls,” which some ...

The news, announced to team supporters who gathered at Dorchester Brewing Company for an NWSL season kickoff party, did not come as a surprise.

The team has faced controversy surrounding its rollout and stadium plans. The post Boston NWSL Team Will Not Be Named BOS Nation FC appeared first on Front Office Sports.

After a marketing flop last fall, Boston’s new professional women’s soccer team will change its name, the club announced at a ...

Jessica Berman said Friday, ahead of the NWSL's season opener, that the league offices are working "very closely" with Boston ...

Whether you're new to the National Women's Soccer League, or you've been a fan for its past 12 seasons, here's a preview of ...

It's a somewhat different approach than Boston NWSL took in their name launch. Boston NWSL is the 15th franchise set to join the league with Denver in 2026. The Boston club unveiled "BOS Nation ...