The majority of the human body is made up of water, so it’s no wonder that if we don’t drink enough of it we will run into a host of problems with our health. Besides the more chronic issues that ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

“The proposed reforms aim to enable fair competition, generate more accurate and representative data, and ensure that the ...

The Ministry of Information and Broadcasting has proposed amendments to the 2014 Policy Guidelines for Television Rating ...

The proposed changes also include amending Clause 1.4 to prevent rating agencies from offering consultancy or advisory ...

Ministry of Information & Broadcasting has proposed an amendment to the TV rating agencies guidelines to welcome OTT players ...