Will it be a broadcaster or some DTH players who can see business sense in audience measurement, building upon the return path data they are already collecting?

The proposed changes also include amending Clause 1.4 to prevent rating agencies from offering consultancy or advisory ...

Ministry of Information & Broadcasting has proposed an amendment to the TV rating agencies guidelines to welcome OTT players ...

Information & Broadcasting Ministry proposes amendments to TV rating guidelines in India, seeking stakeholder feedback for ...

Ishan Chatterjee has been elevated to CEO of JioStar's sports business, overseeing TV and digital operations, including key ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

The Ministry of Information and Broadcasting has proposed amendments to the 2014 Policy Guidelines for Television Rating ...

In modern diet culture, sugar has been cast as the supervillain. We're told that it's as addictive as a Class A drug and just ...

When it comes to engaging fans and bringing them closer to players and into the games, sports leagues like the NBA have more touchpoints than ever. But as fan engagement is distributed over more and ...

Jason Fairchild of TVScientific reveals how outcome-based strategies are revolutionizing TV advertising, making it as ...

The star was welcomed with a huge ovation as she received the Karlovy Vary President’s Award before a screening of ...

The studios have given up on comedies, but Liam Neeson's police spoof offers a perfect chance to remind Hollywood that we ...