For long, it was alleged that the government wanted BARC to be the only agency involved in audience measurement. Through the proposed amendments, the I&B ministry is seeking to change the narrative.

Investment and media industries quickly "taught" us all to focus our attention on stock prices and short-term gains and ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Then click through this gallery and find out exactly what happens to your body when you stop eating sugar.

Jason Fairchild of TVScientific reveals how outcome-based strategies are revolutionizing TV advertising, making it as ...

Vocalist Mark Garrett (center) with fellow members of the deathgaze band Kardashev. Credit: Julian Morgan Last month, Mark Garrett found himself in a lab in Salt Lake City with needles jabbed in his ...

The Information and Broadcasting Ministry has proposed amendments to the policy guidelines for Television Rating Agencies, originally issued in 2014. The proposed draft has removed some restrictive ...