Yellawood's logo will now grace the surface at Pat Dye Field thanks to a five-year partnership with Auburn football ...

On July 31, the College Sports Commission released new guidance on NIL, effectively bringing collectives back into the fold.

Auburn football will feature a corporate sponsor on Pat Dye Field at Jordan-Hare Stadium in 2025. Auburn alum and billionaire ...

In a deal that "honors Pat Dye," Auburn football announced that Yellawood will have the program's first-ever on-field ...

In an Auburn first, the words “Pat Dye Field” will be displayed on the 25-yard lines at Jordan-Hare Stadium, thanks to an ...

The Auburn Tigers football program partners with YellaWood for first-ever on-field sponsorship, marking a major step in NIL-era innovation.

The words "Pat Dye Field" will be displayed on the 25-yard lines at Jordan Hare Stadium thanks to a 5-year partnership with ...

SEC programs have started partnering with large corporations, but one school is adding a sponsor that also aims to honor ...

God might be an Auburn fan, but so might have Dr. Evil's late fasha... To quote the evil mad scientist from the Austin Powers ...

Auburn head coach Bruce Pearl speaks during a news conference on Saturday, March 19, 2022, in Greenville, S.C. (AP Photo/Brynn Anderson) Yep, Auburn has officially become a college basketball school.

Auburn head basketball coach Bruce Pearl will serve as the Honorary Starter for Sunday’s (Oct. 2) YellaWood 500 NASCAR Cup Series Playoffs race at Talladega Superspeedway, it was announced on ...

AUBURN, Ala. — Auburn Athletics and the City of Auburn will together usher in the 2024-25 college basketball season with a new-look Tipoff at Toomer’s built by YellaWood on the evening of ...