Williams secure 1st title sponsor in 5 years with Atlassian

You got a fast car and I want a Jira ticket to the F1: Atlassian becomes Williams Racing name sponsor
Atlassian’s branding will feature prominently on the FW47 race cars driven by Alex Albon and Carlos Sainz for the 2025 season
F1 Racing Team Williams Finds Sponsor 'Saviour' As It Signs Atlassian as Title Sponsor
After five years without a title sponsor, British Formula 1 team Williams Racing has struck a landmark deal with Australian software company Atlassian. The partnership, announced ahead of the 2025 season,
Atlassian, Williams announce title partnership
Williams is joining forces with Atlassian . This partnership unites two organisations driven by teamwork: Atlassian’s AI-powered collaboration software empowers teams of 10 to 1
Williams pins F1 ‘comeback plan’ on Mike Cannon-Brookes’s Atlassian
Mike Cannon-Brookes is the latest Australian billionaire to muscle into Formula One, with his software juggernaut Atlassian becoming the new title sponsor for Williams as the F1 team as it embarks on a “comeback plan” after hitting the skids.
F1 Team Announces Huge Title Sponsorship Deal As New Name Revealed
Williams Racing has rebranded as Atlassian Williams Racing following a record-breaking title sponsorship deal.
Williams land Atlassian as new title sponsor in F1 comeback boost
The Williams Formula 1 team announced a long-term title sponsorship with Australian technology company Atlassian on Tuesday to help their fight to rise back up the grid.
Atlassian becomes title sponsor of Williams F1 team
The Williams Formula One team announced a long-term title sponsorship with Australian technology company Atlassian on Tuesday to help their fight to rise back up the grid.
Williams secure first title sponsor in five years with Atlassian
The team becomes Atlassian Williams Racing, with the software company also stepping in as the team’s official technology partner and official collaboration software partner, and
Williams and Atlassian Announce Title Partnership to Form Atlassian Williams Racing
Williams Racing and Atlassian are thrilled to announce a long-term title partnership that will usher in a new era for the iconic Formula 1 team as Atlassian Williams Racing. Williams, the joint-second most successful team in F1 history with 114 wins,
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Williams secures huge new Atlassian title partnership deal
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Exclusive: Vowles hails ‘new era’ as Atlassian joins Williams Racing
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