It all started with a plastic version of LeBron James and somehow ended with Travis Kelce questioning if anyone would actually want a Ken doll made in his image. During a recent ep ...

The recent release of the LeBron James Barbie — the first Ken doll of a male professional athlete — made massive waves on StockX, setting a new record for the most launch-day sales for any collectible ...

Mattel’s first ever Ken doll based on a professional athlete has generated a frenzy of interest both in stores and online since it became available for purchase.

LeBron James just pulled off another legendary move-this time, far away from the basketball court. The Lakers star has become the first male athlete ever to be featured in a Barbie ...

Four-time NBA champion LeBron James holds his newly released Ken doll, which was made available for purchase on Monday, April ...

Mattel unveiled the special edition LeBron James Signature Ken doll this week, marking the first time an athlete has been immortalized in Barbie's iconic line. The announcement comes as part of a ...

The latest honor for the NBA superstar comes from Barbie manufacturer Mattel, who announced that they have created the first-ever athlete-inspired Ken doll to recognize James. James said the honor ...

Mattel has unveiled LeBron James as its Kenbassador. He is the first professional male athlete to receive a Ken doll.

Mattel Inc. unveiled the LeBron Ken doll, launching the toy manufacturer's new “Kenbassador” series. James is not only the first athlete to be reimagined as a Ken doll but also had a hand in the ...

LeBron James has made history as Mattel’s first male “Kenbassador,” becoming the first male athlete featured in a Barbie set. Priced at $75, the collectible doll has already seen pre-sale ...

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle.