EL SEGUNDO (AP) — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted ...

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle.

LeBron James has made history as Mattel’s first male “Kenbassador,” becoming the first male athlete featured in a Barbie set. Priced at $75, the collectible doll has already seen pre-sale ...

Barbie has announced that LeBron James is the first athlete to have a Ken doll. Mattel, the parent company that owns Barbie, released photos of its new doll in the likeness of NBA legend ...

On Wednesday, Mattel, the makers of Barbie, in collaboration with the LeBron James Family Foundation, announced that the Los Angeles Lakers star will be the first professional athlete to have a ...

Los Angeles Lakers star LeBron James will soon be seen on toy shelves around the country -- in doll form. On Wednesday, Barbie manufacturer Mattel announced that it has teamed up with the LeBron ...

Mattel unveiled its first male athlete Barbie doll modeled after NBA player LeBron James. It is the first in a series of planned athlete dolls the toy company calls “Kenbassadors.” Last year ...

The move came after the Barbie brand teamed up with the LeBron James Family Foundation to release the first Ken doll of a professional athlete in recognition of his positive impact. "Ken is Barbie's ...

Although other star athletes like Venus Williams and Mary Fowler have been Barbie-fied, James is the first professional male athlete to ever be depicted by the doll brand. James worked closely ...

Mattel unveiled the special edition LeBron James Signature Ken doll this week, marking the first time an athlete has been immortalized in Barbie's iconic line. The announcement comes as part of a ...

But in a move that unites the worlds of basketball and doll collecting, Mattel has unveiled a special-edition LeBron James Barbie — officially the brand’s first-ever pro athlete Ken.

James joins a list of celebrated athletes who have had their likeness immortalized by Mattel as part of the Barbie family. WNBA legend Sue Bird and tennis icon Venus Williams were among nine ...