Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.

Advertising campaigns typically promote a product or service. For example, a national automaker introduces a new vehicle model with print advertisements in newspapers and magazines.

A campaign is not the time for audience building. Engagement starts well before the campaign gets off the drawing board. You need to be interacting with your audience using a cohesive marketing ...

2. Volkswagen: "Think Small" Volkswagen AG (VLKAF) has produced many clever advertising slogans and campaigns over the years, but perhaps their most highly regarded slogan is from 1959: "Think Small." ...

What Are the Benefits of Advertising Campaigns?. The slogans and characters from famous advertising campaigns become staples of the pop-cultural lexicon and landscape. As part of an overall ...

Whether it's an ad run by a campaign or a commentator talking about a campaign, politicking is ubiquitous. The political advertising business has become so big that a record $9.7 billion dollars ...

Love them or hate them, these advertising campaigns all delivered major boosts to profits, and in some cases changed the world.

What’s the secret behind viral ad campaigns? The best advertisements of the decade are, in many ways, beholden to the time in which they were produced (e.g., you couldn’t use Facebook ...

But campaign budget optimization (CBO) scaling can benefit larger budgets. To use CBO scaling, add the winning ads and audiences into one campaign and increase your budget by 20-30% every few days.

The 2024 election is poised to break the record set by the 2020 election and see $10.2 billion worth of campaign advertising, according to the ad tracking firm AdImpact.

President Joe Biden's campaign will target Republican challenger Donald Trump's felony convictions as part of a $50 million ad campaign ahead of the first presidential debate between both ...

Facebook Ad Campaign Promotes Personalized Advertising The social-media giant calls targeted ads good because they help small businesses find consumers By Nat Ives Feb. 25, 2021 9:00 am ET ...