Companies like Nike, Adidas, and Lululemon are facing a tough choice: either raise prices by about 40% to offset tariff costs, potentially leading to a drop in sales, or absorb the increased costs, ...

British sportswear retailer JD Sports forecast little or no profit growth this year, even before any potential impact from ...

Over the past few years, the world’s largest sneaker companies have increasingly expanded their sourcing footprint in ...

Puma replaces CEO as Arthur Hoeld takes over amidst differing views on strategy execution. Discover the latest leadership ...

Top U.S. brands like Nike have spent years shifting away from Chinese factories, but the new tariffs now threaten Southeast ...

Prices of Nike Jordan and Adidas Samba sneakers are likely to rise in the United States after President Donald Trump imposed ...

Many sportswear brands shifted production away from China to avoid tariffs imposed years ago, but now they face punishing ...

Puma SE Chief Executive Officer Arne Freundt will step down after just two years in the top job as the German sports company struggles to reconnect with consumers and create another era of profitable ...

A host of goods sold to U.S. consumers by European companies are manufactured in, or pass through factories in, Southeast ...

Spring is synonymous with bright colors, Easter eggs, and the NBA Playoffs. To make the most out of the season, adidas is finally dropping the "3SSB" colorway of Anthony Edwards' first signature ...

Net profit turned to a surplus of 34.3 billion won. Graphic=Jeong Seo-hee Hwaseung Enterprise, which has Adidas as a client, received evaluations for its unusual growth thanks to Adidas' revival.