Zara is owned by Inditex, the world's biggest fashion retailer, which runs a string of store chains including Massimo Dutti ...

A quick glance at the online store for Zara, the popular Spanish retailer ... a la backward coats, unusual poses and other "artsy" photography. "They’re supposed to be selling the clothes ...

Zara customers are not impressed ... No one looks like that!" Other poses include models pulling their coats high over their heads while another is posing with a backpack jacket.

An Instagram account that pokes fun at the peculiar way Zara models pose has proven a hit with social media users, with one person saying they “cannot look at Zara’s website seriously now”.