As Hollywood warms up to creators, a YouTube exec described how its sponsorships pitch can benefit creators.

Nielsen’s latest report serves as another wake-up call that YouTube is rapidly gaining ground in the TV landscape. On Tuesday, Nielsen released its April 2025 “Media Distributor Gauge” report, which ...

YouTube's 100 million subscribers still trail Netflix and Spotify but signal strong engagement. When it comes to entertainment, it's increasingly YouTube's world. The media industry is catching on ...

Two major media companies, Netflix and YouTube, announced plans this week to utilize new ad formats to keep users engaged, and both are using AI. Netflix's announcement came during its annual Upfront ...

On Monday, 404 Media’s Samantha Cole reported that the $2.4 trillion company asked workers to download videos from YouTube, Netflix and other datasets to develop commercial AI projects.

Netflix is great, but YouTube is better. There, I said it. But before you grab your pitchforks, Netflix fans, just hear me out. I was a long-time Netflix subscriber, but lately, I’ve been ...

If one views the streaming wars as a battle of viewing time, the true victor would not be Netflix but YouTube Still, it did not make much sense to consider YouTube alongside SVODs like Netflix ...

Many of the kids’ series that generate huge viewership on Netflix didn’t start off on the leading subscription streaming service. Instead, they originated on YouTube. This is certainly true of ...

Netflix has taken on the second season of The Sidemen‘s YouTube reality series. The streamer has greenlit a second season of the Big Brother-esque Inside, which will air early next year.

The YouTube kids TV series just had its biggest month ever in January with over 2 billion views in a single month. That’s billion with a B. The viewership of the live-action preschool series ...