Amazon, Walmart, and OpenAI are the latest companies to take their logos in a bold direction—literally.

The storied Silicon Valley VC firm has ditched sans serifs for Art Deco and Objectivism. Andreessen Horowitz is done being ...

There are a lot of IKEA BILLY hacks out there to suit every style, from maximalist to minimalist to modern, and I love this one by Erica and Chris because it perfectly blends the latter two. It’s ...

Wordmark logos are a powerful tool in a brand's arsenal. They distil a company into a single, striking visual representation made entirely of letters. You've seen them everywhere. Google. FedEx.

The Original Hennes Logo In 1947, when Persson opened his store, he used a simple wordmark logo that spelt out “Hennes” in a unique font. Like the business model, it was clean — selling cheap women’s ...

It’s a relatively easy way to add texture in a space, and it comes in a variety of finishes and colors, meaning it can run the gamut from being a minimalist design feature to maximalist one depending ...

Created by Pearlfisher, the Swiss beer brand’s new look features a more stripped back version of its historic squirrel logo Now owned by Heineken ... “By recreating the wordmark to match the styling ...