A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially ...

The Audi logo has undergone many redesigns since its launch in 1909, but what we see today is still a similar iteration of ...

"It's an honor to be the exclusive provider of fiber at the newly launched Synvus Park for the kickoff season of the ...

My wife, Heather, and I moved to Austin, Texas, where I’d grown up, and I used the physical and psychological separation from the company to do some soul-searching. Explore HBR HBR Store About ...

Call of Duty and World of Warcraft continue to make millions with each new game and expansion fueled by live service revenue, which flows up to parent company Microsoft. During the same interview ...

Nintendo is suing accessory firm Genki for trademark infringement after it shared renders of a Nintendo Switch 2 "mockup" months before Nintendo revealed official images of its new console.

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How Brand Recognition Works A brand is a name, logo, word, mark, tagline, or any other identifying characteristic that distinguishes a company's products or services from others on the market.

EXCLUSIVE: Producers Sasha Yelaun (The Old Way) and Galen Christy (Conan the Barbarian) have partnered to establish Rebel Raider Media, a production and distribution company. The company will ...

It is one of the most instantly recognisable symbols of any tech company. But now, Google has updated its iconic logo for the first time in a decade. In the new icon, the blocky red, yellow ...