Several NBA players currently lead the way with high-profile shoe contracts, placing them among the highest-paid athletes globally.

Basketball isn’t just a game of points — it’s a choreography of hard stops, vertical takeoffs, and pivots so sharp they could ...

Want to wear the same sneakers as Steph Curry, James Harden, and LaMelo Ball? These top styles from Nike, Adidas, Under ...

NBA veteran averaged a double-double this season and is part of a Bulls team that has won 15 of its last 20 games.

Payton Pritchard has signed a shoe deal with Converse, sources told @TheAthletic. Pritchard joins Shai Gilgeous-Alexander and ...

This article is part of our Rankings & Tiers series, an evaluation across sport about the key players, front offices, teams, franchises and much more. Player Tiers 2025: Tier 5 | Tier 4 Tier 3 is a ...

He will headline the All Star Trilliant CX model shoe for the remainder ... The 2020 Pac-12 Conference Player of the Year has been one of the best reserves in the NBA this season.

Tracy McGrady has always been one of the most naturally ... When asked about the gap between the worst NBA player and the best non-professional baller, T-Mac didn’t hesitate to tell it how ...

“It’s a high standard," said Booker, a 10-year veteran who has ... players in Phoenix Suns history to have Nike signature shoe deals while they were on the team's roster. The others are former ...

author of "A History of Basketball In Fifteen Sneakers," said Nike has the financial power to create "superheroes" to attract NBA players and target audiences. But the company's signature shoe ...

The third-year center is grabbing 12.3 rebounds per game — nearly five more than he averaged last season — and ranks fifth among all players in the NBA. The 7-footer has pulled down 13.1 ...