By researching companies active in your market or niche, you can identify market gaps, avoid common pitfalls, and most ...

Starting a business in this current economic landscape is more than following your passion. You need a good business idea ...

Alongside their main jobs of singing, acting or appearing on reality TV, many celebrities are also banking thousands appearing in adverts.

Selena Gomez and Jennifer Aniston brought their star power together to promote the latest releases from their respective ...

On February 24, the Nashville Business Journal will host our 12th annual Mentoring Monday and the Nashville BizWomen Summit, featuring the region’s top businesswomen sharing their secrets to success.

Social Proof Features: User-generated content (UGC), reviews, and ratings serve as powerful trust signals. Consumers rely on ...

Mumbai’s Global Fusion turned into a celebration hotspot on February 19 as Campaign India unveiled the winners of its 6th PR ...

Premiering this year, the documentary gained 'exclusive access' into the alleged fatal mushroom poisoning of three people at a lunch in regional Victoria in July 2023.

Nidhi Goel Gupta, Director of Crossword Bookstores opens up about the brand’s changes following the acquisition, current ...

In 2023, the digital marketing market was valued at $363.05 billion and is projected to reach $1099.33 billion by the end of ...

She said Sephora has supported the company so it can better compete with well-known brands with huge marketing budgets and ... down on those efforts not as a feel-good move, but as a meaningful part ...