Maybe even see what our customers think. Let's do some market research. Yes, let's get some data. So, we could either get quantitative data or qualitative data. So, quantitative data is usually ...

This course provides a broad introduction to carrying out qualitative research and how to apply qualitative methods to a range of contexts and study designs. We draw on the expertise within the ...

There is not one way of defining this term. Therefore, in the spirit of what I have found hermeneutics to mean, I have decided to look not only at several brands of hermeneutics in the field ...

in-depth and advanced training in specific qualitative methodological approaches to research design, data collection and data analysis. The workshops cover advanced theoretical, technical and ...

This course will demonstrate how qualitative research can be used to address particular trial design and conduct issues, enhance understanding of how qualitative methods can be integrated at various ...

The Graduate Certificate in Qualitative Research prepares students with skills in qualitative inquiry design and analysis able to generate, collect, prepare, and analyze the expanding array of ...

Adner, Ron, Phanish Puranam, and Feng Zhu. "What Is Different About Digital Strategy? From Quantitative to Qualitative Change." Strategy Science 4, no. 4 (December 2019): 253–261.

This course presents the fundamentals of qualitative research methods. The course has the dual aims of equipping students with conceptual understandings of current academic debates regarding ...