This course provides a broad introduction to carrying out qualitative research and how to apply qualitative methods to a range of contexts and study designs. We draw on the expertise within the ...

It implies a lack of interest in data, numbers, business realities and brand solutions. It embodies an acceptance of a hierarchy in which quantitative is king and qualitative is the poor relation – a ...

Maybe even see what our customers think. Let's do some market research. Yes, let's get some data. So, we could either get quantitative data or qualitative data. So, quantitative data is usually ...

The Graduate Certificate in Qualitative Research prepares students with skills in qualitative inquiry design and analysis able to generate, collect, prepare, and analyze the expanding array of ...

There is not one way of defining this term. Therefore, in the spirit of what I have found hermeneutics to mean, I have decided to look not only at several brands of hermeneutics in the field ...

The team conducted qualitative interviews with more than 20 participants, all of whom were connected to the Natural Park Air Pollution Solution project and were current or former residents of ...

Adner, Ron, Phanish Puranam, and Feng Zhu. "What Is Different About Digital Strategy? From Quantitative to Qualitative Change." Strategy Science 4, no. 4 (December 2019): 253–261.

This course provides a broad introduction to carrying out qualitative research and how to apply qualitative methods to a range of contexts and study designs. We draw on the expertise within the ...