As a result of these changes, I wanted to speak to someone at the forefront of all of these trends, who has spent her career ...

When businesses lack consistency in their definition of value, they risk making uninformed decisions and hindering long-term ...

Successful e-commerce companies have skillfully mastered and adapted staple business strategies for the internet age.

The shift toward a unified customer lifecycle can’t be done at a surface, optics-only level. A cross-department meeting or ...

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

Partner Content - As cost-of-living pressures, rising acquisition costs, and evolving consumer expectations intensify in 2025 ...

Verizon Value has hired Amazon Ring’s top marketer Mary Sagripanti as vp and chief marketing officer (CMO). She fills the ...

Stay ahead in the digital marketplace with essential marketing strategies for online retailers in 2025 that drive conversions ...

Source: Pixabay No Attribution Required Cybersecurity is an indispensable component of a company’s marketing strategy because it directly affects customer trust, brand, reputation, and business ...

We could be profitable whenever we choose to, but we're choosing to invest in marketing first instead of prioritizing ...

Today’s marketers – particularly for SMEs - are finding that long-term gains are lost in the pursuit of undefined 'vanity ...

Bodo Lang, a marketing expert at Massey University, said mistake marketing offers tapped into shoppers’ desire to find ...