Heineken “significantly” increased its marketing spend across all regions last year, now accounting for 9.8% of revenue.

Shopify shares actionable small business tips from expert entrepreneurs, including how to find success in your marketing, ...

Suzuki brings more than 25 years of experience scaling and transforming high-growth companies, including renowned technology ...

In an exclusive conversation with Inc42, Mobavenue CEO & MD, Ishank Joshi discussed the venture’s growth, its push into new ...

Loyalty is more than a price tag, as evidenced by our local not deterring us with inflated $7 happy hour schooners.

Voyantis, a startup that uses AI to help companies predict lifetime customer value, has secured $41 million in new equity ...

It remains the case that a majority of CFOs and CEOs treat PR as an afterthought - a cost center rather than a value-contributor to the business’s performance.

Video has historically been a passive experience -- more look-but-don’t-touch than truly engaging. As brands navigate ...

Loyalty programs that prioritize personalization, flexibility and seamless experiences are strategic tools for building ...

Operator: Greetings and welcome to PetMed Express Third Quarter Financial Results Conference Call. At this time, all ...

Marketing copywriting drives online retail, shaping how potential customers perceive your brand, products, and services.

The Golden Arches limited-time $5 value meal McDonald's debuted last June and has now been extended at least through the ...