Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...

Opinions expressed by Forbes Contributors are their own. William Arruda covers personal branding, leadership, and careers. Being self-aware is a prerequisite for developing many of the most ...

This is why it’s critical for RIT to have positive and meaningful interactions with our audiences as often as possible. Our brand works by forming emotional connections from the very first interaction ...

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products An effective brand strategy gives you a major edge in increasingly ...

The content frame is a graphic hallmark of the “On to Something” brand execution. With the frame we highlight and focus viewers’ attention on the moment of discovery and understanding. The graphic is ...