White House social media strategy under Trump used ASMR videos, anime-style content and memes to reshape how Americans experience the presidency online.

Some time early last week, I began to notice the “What People Think I Do/What I Really Do” graphics on my Facebook news feed. The first time I clicked on one, I had a quick laugh — I thought ...

The meme assumes that whatever it is that you do professionally will be misinterpreted, and that your interlocutor, an unsophisticated rube, will immediately respond with an idiotic question or ...

However, I do wish I was solving a case and doing some background checks in a study like those two concerned-looking men. I guess they got the “what I think I do” exactly right.

Having grown tired of "Shit Girls Say," some of our favorite Facebookers and Tweeters have propped the "What I Do" meme on their social media shoulders, and it looks like it's here to stay.

We can't help but feel we've come to the moment of the #WhatShouldWeCallMe meme as we did with the tipping points of the "this is how I see it" memes before it.