Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

The new color, "olo," is a hyper-saturated version of blue-green Scientists conducting targeted retinal stimulation claim to ...

Finding a new colour is the sort of thing you might wonder about if you took ayahuasca (we imagine) but scientists say they have actually managed to do it. You won’t be able to see it just on a walk ...