Think a Hardcore Nuzlocke is tough? Try doing it with only purple Pokémon. In this Pokémon Black 2 run, we’re sticking to strict rules: no items in battle, no overleveling, and only Pokémon that match ...

Ava Phillippe is ready for spring. The model, 25, serves as a Vince Camuto global ambassador and attended the launch of the brand’s newest perfume Wednesday in a perfectly on-theme ensemble.

Spring color palettes are notorious for their use of pretty pastels, but that doesn't mean they have to lack variation ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Jason Momoa and Adria Arjona attended the premiere for "A Minecraft Movie" together in London on Sunday wearing well-coordinated purple ensembles rounded out by classy footwear. Momoa's mother Coni ...

Watch trends come and go, but one of the most consistent across the market over the last few years has been an explosion of ...

ChatGPT Action Figure Trend is sweeping social media, allowing users to create hyper-realistic images of themselves as ...

Hailey Bieber just broke her streak of wearing ultra-subtle, barely there manis with a very out-of-character color choice.

If you want a soothing backdrop for your home, consider a minimalist color palette. Centered around clutter-free spaces and ...

Jenna Ortega debuted her new film, Hurry Up Tomorrow, with an arresting fashion statement at CinemaCon 2025 in Las Vegas.

COLUMN. In fashion, as in life, it is important to know the lines you should not cross. Or else, to do so deliberately.

Choosing the right shade of setting powder can feel overwhelming. So, with the help of a pro MUA, we created an easy guide ...