When someone saw real projected lines, activity in the fusiform gyrus was stronger than when they knew they were simply ...

“Grayscaling improved perceived control over one's smartphone use, and reduced overuse, online vigilance, and stress, but did ...

From belief to bias, sports fandom mirrors religion in the brain, creating identity, community, and emotional highs.

A new study tested how humans and ChatGPT understand color metaphors, revealing key differences between lived experience and language-based AI.

New research reveals how early-life blurry, low-color vision may help shape the brain’s visual pathways into specialized systems.

Test your observational skills with this optical illusion challenge! A cleverly camouflaged alligator lurks within a serene pond scene, blending seaml ...

A simple visual test can predict the risk of dementia up to 12 years in advance by assessing brain health through the eyes.

Discover how smart lighting systems disrupt circadian rhythms, alter mood, and create unexpected mental health problems you never noticed.

Your kitchen environment influences food choices more than willpower. How visual cues, lighting, and placement program unhealthy cravings.

In a video posted to his social media, US-based author and parenting expert Jon Fogel explained that calming down your little ...