That may explain why 77% of NBA team logos feature basketballs. Pepsi’s “weird” 2008 logo and “normal” 2023 logo [Images: PepsiCo] Of all brands, Pepsi seems among the least likely to go ...

Few symbols are as important to a brand's identity as its logo. Apple, Microsoft, Sony. Seeing their logos can evoke an emotional response, linking their userbase with their ideals. On the flip ...

There are some brands which get it right, their logos becoming iconic. Then there are others who struggle to achieve the same results. Sometimes it's down to tiny and barely perceptible details.

Logos are a useful entry point into the world of graphic design. They're everywhere, for one thing. But they're also the perfect serving size---each is a concise study in how to effectively (or ...

In a viral TikTok, user Monica Turner asked viewers to pick the correct version of the automaker’s logo, one with a funny-looking flourish on the logo’s “F” and one without. Viewers were ...

Aloysius Low is a Senior Editor at CNET covering mobile and Asia. Based in Singapore, he loves playing Dota 2 when he can spare the time and is also the owner-minion of two adorable cats.

This is a weird double-story “g ... I called up Ruth Kedar, the designer who created the Google logo in 1999. “The font was chosen in many ways because of that very unusual ‘g ...

Graphic designer Mark Avery-Kenny has reimagined the NFL logos of every team as Disney characters and the results are compelling and in some cases, a little creepy (Turquoise Ariel, Redskins ...

Each time we go shopping we'll pass the store's logo and see it displayed in the aisles without giving it much thought. Article continues below But one eagle-eyed shopper has been paying close ...

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