TOKYO - Sanrio Co, the Japanese owner of the Hello Kitty character brand, may boost profit after arresting a 10-year slide in sales by slapping its logo on wine, wallpaper and minicars.

Cutie Honey's title character, Gatchaman's Jun the Swan, and Yatterman's Doronjo are appearing on their own special bottles of nihonshu (Japanese rice wine). The themed wine was unveiled earlier ...