We hauled water from 13 miles down the road. There was no good water ... but nobody ever advertised it.” Imaginative signs, such as “Wall Drug, The Store That Put A Wall On The Map,” soon ...

More importantly, it worked. Within a year, they went from no employees to eight, and the signs went from a handful to hundreds of billboards. And today, Wall Drug is a 76,000-square-foot ...

No, the farthest official Wall Drug sign away from the iconic South Dakota ... he's tried to throw in alphabet letters for road tripping families playing the alphabet game, where they try to ...

Wall Drug remains one of the top roadside attractions in the country, according to the 2025 USA TODAY 10BEST Readers’ Choice Awards.

Wall Drug still provides cold water for those who ... inspired by legendary Burma Shave road signs, coined a few lines to lure thirsty motorists. The rest is history. Reportedly, customers made ...

ARIELLE ZIONTS: Colorful hand-painted signs dot Interstate 90 for hundreds ... Tourist Alex Davis decided to visit Wall Drug during a road trip to Yellowstone National Park. ALEX DAVIS: When ...

"If one sign had that much impact, what would 20 to 30 Wall Drug signs do?" Now, there are more than 90 signs placed across South Dakota and the Midwest. The sign farthest from Wall Drug is ...

those on a road trip across the southern stretch of South Dakota don't have much else to see. Except for the countless signs leading to Wall Drug that beckon to tourists. Many of the handmade ...

The pharmacy’s white facade, with stained-glass signs and windows ... Alex Davis and a friend decided to visit Wall Drug on their road trip from Kansas to Yellowstone National Park.

Wall Drug is also known for its many billboards, which can be found along highways hundreds of miles away. The farthest official Wall Drug sign is nearly 400 miles away in Greybull, Wyoming.