In January, The Drum reported on WPP’s newly announced mandate that outlined the holding company’s plans to have all staff back in the office four days per week from April 1. At the time ...

Two of WPP’s flagship advertising agencies have not been able to introduce their holding company’s contested return-to-office mandate because they do not have enough desks to accommodate the ...

WPP has announced that it has been selected by HEINEKEN as its global shopper marketing and commerce partner for the iconic Heineken® brand portfolio, including Heineken®, Heineken® 0.0, and ...

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

Two of WPP’s flagship advertising agencies have not been able to introduce their holding company’s contested return-to-office mandate because they do not have enough desks to accommodate the influx of ...

Beer brand Heineken has appointed WPP as its global shopper marketing and commerce partner for the iconic Heineken brand portfolio, including Heineken, Heineken 0.0, and Heineken Silver.

WPP WPP1.41%increase; green up pointing triangle said it is buying collaboration platform InfoSum, marking the advertising group’s latest move in a string of deals to bolster its artificial ...

Acquisition marks major strategic step forward for WPP’s AI-driven data offer, transforming the breadth and scale of data intelligence for WPP clients and leapfrogging traditional identity-based ...

WPP has announced the acquisition of InfoSum. InfoSum will join GroupM, WPP’s media investment group, to power the creation of a new generation of AI-enhanced marketing solutions for clients ...

WPP today announced that it has been selected by HEINEKEN as its global shopper marketing and commerce partner for the iconic Heineken® brand portfolio, including Heineken®, Heineken® 0.0, and ...

WPP today announced the acquisition of InfoSum, the world’s leading data collaboration platform. InfoSum will join GroupM, WPP’s media investment group, to power the creation of a new ...