Caitlin Clark is making a significant impact on the court and in the WNBA. The second-year guard for the Indian Fever quickly ...

Caitlin Clark's popularity is driving a significant economic boom for the WNBA, boosting revenue and franchise values.

WNBA's collective bargaining agreement expires end of season and players are looking for big raises. Will negotiations slow ...

Caitlin Clark is driving a projected $1 billion WNBA boom and rewriting women's sports economics in real time.

Since Caitlin Clark entered the WNBA, sales and interest have skyrocketed. This season, her impact on the league could ...

For 18 months leading up to last October’s opt-out deadline for the current WNBA collective bargaining agreement, executive ...

Caitlin Clark is unquestionably the biggest star in the history of the WNBA. And the one-woman show is undoubtedly good for ...

Minutes after leading the Rose Basketball Club to the inaugural Unrivaled championship, Brittney Sykes was the last to enter the postgame news conference. After hitting the winning free throw to ...

A report by Deloitte in March predicted women’s basketball, largely driven by the WNBA, will generate more than $1 billion in revenue this year. That would be an increase of almost $300 million ...

Brewer, who's an associate professor of finance at Indiana University Columbus, crunched the numbers last season and found out that Clark was responsible for 26.5% of all of the WNBA's economic ...

As the league booms, players are looking for a larger share in that growth. WNBA players currently earn only a small fraction ...

If the entertainment level can be enhanced, then the rising tide will benefit all teams and the league. Right now, Clark is ...