Caitlin Clark is making a significant impact on the court and in the WNBA. The second-year guard for the Indian Fever quickly ...

Caitlin Clark's popularity is driving a significant economic boom for the WNBA, boosting revenue and franchise values.

Caitlin Clark is driving a projected $1 billion WNBA boom and rewriting women's sports economics in real time.

Since Caitlin Clark entered the WNBA, sales and interest have skyrocketed. This season, her impact on the league could ...

There's been plenty of discussion about how the 'Caitlin Clark effect' has led to renewed interest and viewership in the WNBA ...

For 18 months leading up to last October’s opt-out deadline for the current WNBA collective bargaining agreement, executive ...

Caitlin Clark is unquestionably the biggest star in the history of the WNBA. And the one-woman show is undoubtedly good for ...

Brewer, who's an associate professor of finance at Indiana University Columbus, crunched the numbers last season and found out that Clark was responsible for 26.5% of all of the WNBA's economic ...

Through June 20, the Indiana Fever lead WNBA attendance in 2024. Indiana leads the WNBA in average attendance (16,757) and ...

Caitlin Clark was responsible for 26.5% of WNBA economic activity in 2024 and could reach $1 billion in 2025, a study shows.

The Metropolitan Pier and Exposition Authority has given little explanation for why it took management of Chicago's McCormick ...

Indiana Fever guard Caitlin Clark was responsible for over 26 percent of the WNBA's economic activity in 2024, according to ...