Viral content isn’t about immediate conversion or pushing sales messages. Its primary function is to create awareness and ...

A new viral music video from the soundtrack of Deadpool 2 has taken fans by surprise with an unlikely star: Celine Dion. Shaw's Tavern is showing how local marketing can be as easy as following ...

The world of influencer marketing is riddled with examples of campaigns that missed the mark. Let’s dive into some of the ...

While these kinds of efforts are themselves growing more and more common there is one film whose viral marketing campaign set the gold standard nearly 20 years ago — and will never be beaten.