While violet hits your eye with a specific wavelength, purple only exists in your perception — a clever construct built from ...

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

“No boundaries.” Described as “dramatically provocative and thoughtful”, Ultra Violet is a deep purple shade that Pantone says communicates “originality, ingenuity and visionary thinking ...

Gear-obsessed editors choose every product we review. We may earn commission if you buy from a link. Why Trust Us? The human eye does not actually see purple, as purple is not a color on the ...