The human eye perceives color using three types of cones, but no natural light can stimulate just the the cones associated with medium-wavelength light in the visible spectrum. A new tool ...

Listen to more stories on the Noa app. The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern California. That small space ...

But now, for the first time, scientists say they’ve broken out of that familiar spectrum and into a new world of color. In a paper published on Friday in Science Advances, researchers detail how ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade has only been seen by five people so far. It's described as a vivid blue ...

The best color laser printers are a great investment that can save you time and money compared to cartridge-based inkjet printers. Laser printers use toner, which lasts a long time, delivering a ...

Terms of Service and Privacy Policy. The rainbow may be due for an update. A new, high-tech method for displaying color has allowed five test subjects to see a shade ...

Scientists in California claim to have discovered a new jaw-dropping color no human has ever seen before. The catch? You have to zap your eyes with laser pulses to see it. Five scientists at the ...

Tom is a writer in London with a Master's degree in Journalism whose editorial work covers anything from health and the environment to technology and archaeology. Laura is an editor and staff ...

Carol Miranda paid a surgeon in Los Angeles thousands of dollars last year to permanently change her eye color from dark brown to hazel. Miranda, a now 49-year-old sales associate, had dreamed ...

Scientists have devised a method to hijack the human eye, enabling it to see brand-new colors that lie beyond the scope of natural human vision. With this technique, the researchers enabled five ...

"It makes them pop. If we didn't include dye in our product, everything would be this sort of creamy brown color," she said. "Adding color really makes things pop and it really makes things sell." ...