Verizon, meanwhile, hasn't budged much on its pricing for low-data users. A gigabyte of data per month will still cost subscribers $40 per month plus the additional costs of adding lines.

Verizon's churn rate is the lowest in the industry. During the first quarter, the company saw just 0.96% of its subscribers leave for a competitor. Comparatively, AT&T's churn rate came in at 1.10%.

Verizon's Q3 results aligned with expectations, with revenue at $33.3 billion, slightly below consensus. Postpaid phone net additions of 239,000 beat estimates, but consumer revenue missed.

Verizon is rolling out a $29.99 unlimited data plan with a $9.99 option for 25 MB and a pay as you go plan for $1.99 per MB; Single line plans are going from 16 pricing options to 6; ...

Verizon has fought back by first slashing prices on its broadband service, and now it is cutting prices on its traditional phone service. While cutting prices is just one strategy the company is ...

Verizon's move to reduce prices is another strategy in the ongoing war with cable operators. Cablevision, as well as several other cable companies that compete with Verizon throughout the ...

The Wall Street Journal lays out Verizon’s 4G strategy, including it’s competitive pricing and expansion plans: “ Verizon to Sell 4G Plan for Less Than 3G ” (December 2).

Image source: Verizon. These strategies work to move customers up the price ladder and keep its highest-value customers -- families -- on board.

Verizon, meanwhile, hasn't budged much on its pricing for low-data users. A gigabyte of data per month will still cost subscribers $40 per month plus the additional costs of adding lines.