Vanderbilt vice chancellor for communications and marketing Steve Ertel and athletic director Candice Lee knew that there would be a strong reaction to the university changing its logos.

Vanderbilt unveiled a new logo and seal for athletics and the university on Tuesday, marking its first brand redesign since 2003. According to a university release, the new logos will be phased ...

The black and gold is not going anywhere, but Vanderbilt did announce changes to its logos and color schemes on Tuesday morning as it looks to "refresh" its branding. Among the changes ...

For what? Who was asking for such a change? These questions weren’t answered by Vanderbilt’s rollout this week of a new primary logo – for the university and its athletics program – to ...