Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands.

The Utah Hockey Club is no more. After an exhaustive search that lasted more than a year, the NHL’s Utah team announced they are rebranding as the Utah Mammoth for the 2025-26 NHL season.

Clark wasted no time hoisting up the deep ball, standing a couple feet behind her own No. 22 logo on the Carver-Hawkeye Arena floor. The No. 22 logo on the floor represents the exact spot where ...

"Use of this dragon cartoon logo is not only distracting," the judge wrote, "it is juvenile and impertinent." "The Court is not a cartoon," he decreed. The plaintiff was directed to file an ...

(AFP) At the core of PwC's rebrand is a simplified logo featuring the initials "pwc" in lowercase letters. This change reflects a departure from the traditional uppercase "PwC," offering a more ...

The new hue helps to create a more cohesive brand. Nobody is quite sure exactly when the logo changed, however one blogger wrote in March 2025 that the logo was still grey and black. However ...

You know it’s a “slow news day” when people start talking about color schemes for logos over just about anything else that’s going on in the gaming world. Yet, here we are. As we reported ...

A lawyer said he had used the cartoon image of a dragon in a business suit as a logo for his firm, Dragon Lawyers, to symbolize “aggressive representation.” By Michael Levenson A purple dragon ...

Time marches on, as do logos for professional sports teams. Today's trend usually turns into tomorrow's afterthought. That doesn't mean we think some spectacular old logos shouldn't get another ...

A logo is a big part of any major company's brand identity. It takes a lot of work to create a simple little image that the average consumer can immediately associate with certain features and ...

The image of the flipped logo has been edited to add "eyes" so that it more closely resembles a KKK hood. On April 1, 2025, TikTok user @thedisciplinedfatkid posted a video (archived) in which he ...

Several social media users are sharing a Tesla logo ‘upside down’ meme claiming that the stylized ‘T’ when upturned looks like a Ku Klux Klan (KKK) hood. A TikTok user, @ ...