Like VSCO girls, e-girls have lots of trappings, from hairstyles and makeup galore to very specific outfits and accessories. Also, there’s lots of sticking your tongue out. And lots of pink blush.

When I first heard the phrase “VSCO girl” from a neighbor over the summer, I had to ask her to repeat it several times, then insisted she spell it out because I simply didn’t understand what ...

(Instagram is now testing similar ideas, after some talks of acquiring VSCO in 2013.) Because the app, which has 20 million weekly active users, doesn’t reward particular kinds of posting ...