Just Let Your Kids Play With Makeup. Story by Faran Krentcil • 1h. A t least once a month, someone asks Kathryn Keough, a clinical psychologist at the mental-health nonprofit Child Mind ...

This is not child’s play. Many kids in the US could be using potentially toxic beauty products, a new study found. Using makeup and body paint seems like harmless fun for kids – but marketing ...

Call it the fear of “girly-girl” culture—the princess movies, sparkly dresses, and, of course, makeup that Keough says become part of many little kids’ orbits when they turn 3. These interests, the ...

The bill follows the ongoing "Sephora kids" trend, in which young people, specifically preteens, purchase and use makeup and skincare products, often with ingredients designed for adults, which ...

California lawmakers are trying to help protect kids. Alex Lee, a member of the state Assembly from the Bay Area, wrote a bill this year to ban the sale of anti-aging products to kids under age 13.

By 18 months, toddlers will typically recognize themselves in the mirror, and they’ll also use visual aids—dress-up clothes, masks, perhaps makeup—to role-play as caregivers or story ...

'Sephora kids' trend prompts bill to ban kids from purchasing makeup (again). Here's why. Greta Cross, USA TODAY. Updated March 26, 2025 at 10:00 AM. Copied; ...

Just Let Your Kids Play With Makeup. Many people consider it a red flag. It doesn’t have to be. By Faran Krentcil. Illustration by Alie Wu. May 14, 2025, 9 AM ET. Share. Save. Listen-1.0 x+ ...